Anatomic

Meet Moema and Joao, our co-founders, who hail from Franca, one of Brazil’s biggest footwear production cities. They moved to England 15 years ago, bringing a heritage of shoe-making, a background of technological innovation and an appreciation of fine quality… which is why they were shocked by what they found. This is how and why Anatomic & Co started...

Our men’s shoes are so incredibly comfortable to wear because of our Anatomic Gel Technology®, developed through 25 years of research.

Anatomic Gel Technology isn’t just about what our soles are made of (which is an exclusive, top secret recipe, just like Coca-Cola’s is), but about how the whole shoe is made. 

Every Anatomic & Co sole is 100% rubber and recyclable. And our leathers are very, very soft and very breathable because we don’t need to process or chemically treat them much, unlike other shoe manufacturers. 

We only work with suppliers who we like and with our same code of ethics (we’re still using most of the people we worked with from day one. We just want our customers to be happy with their shoes and our employees to enjoy what they’re doing.

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